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  • Speaker | 10 June, 2019 (18:30)Book now

    De-Americanizing Soft Power?

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    Date/Time


    Date(s) - 10/06/2019
    6:30 pm - 8:00 pm

    Venue


    Embassy of India
    印度驻华大使馆

    Address


    No. 5, Liang Ma Qiao Bei Jie, Beijing, China
    中国北京亮马桥北街5号

    Phone


    +86-10-8531 2500/2501/2502/2503

    Website


    http://www.indianembassy.org.cn/

    Entrance Fee


    FCCC members free, non-members 100 RMB


    Defined by Harvard Professor Joseph Nye as ‘the ability to attract people to our side without coercion’, the notion of soft power has acquired global currency and is routinely used in policy and academic literature, as well as in elite journalism. The capacity of nations to make themselves attractive in a globalizing marketplace of ideas has become an important aspect of contemporary international relations, as has been the goal of communicating a favorable image of a country or countering negative portrayals in an era of digital global flows. While Nye’s focus has been primarily on the United States, this talk will suggest that the concept of soft power needs to be broadened to encompass such reemerging ‘civilizational’ powers as China and India, arguing for the de-Americanization of the discourse on soft power.

    ABOUT THE SPEAKER

    Daya Thussu is Disney Chair in Global Media and Distinguished Faculty Visiting Professor at Schwarzman College, Tsinghua University. For many years he was Professor of International Communication at the University of Westminster in London. Among his many publications is Communicating India’s Soft Power: Buddha to Bollywood (Sage, 2016).

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