SPEAKER: Mr. Yuval Atsmon, McKinsey & Company
China’s Internet population has mushroomed to nearly 400 million people. Recent research by McKinsey shows just how obsessed these people are with the Internet. So how do Chinese netizens spend their time online? How does this differ from other developed and developing markets? What are the implications for marketers? Yuval Atsmon will discuss how McKinsey’s clients are grappling with these questions as they craft their marketing strategies in China.
DATE: Friday, April 2
TIME: 2-3:30pm
VENUE: Cheung Kong Graduate School of Business 长江商学院
Oriental Plaza, 20th floor, Tower E2
1 East Chang An Avenue, Beijing 100738, China
Tel: 010-85188552 (website)
中国北京市东长安街 1 号东方广场东 3 座 12 层
English map, Chinese map
ENTRANCE: Free to members, 50 rmb to non-members
REGISTRATION: Please register at fcccadmin@gmail.com.
ABOUT THE SPEAKER:
Mr. Yuval Atsmon is an associate partner in McKinsey & Company’s Shanghai office. Mr. Yuval serves a variety of multinational and Chinese firms in the consumer goods and retailing sectors. He is also a co-author of McKinsey’s annual report on Chinese consumers, which was the topic of an article he authored for the March issue of Harvard Business Review. Mr Yuval earned a Bachelor of Law degree from Tel Aviv University and an MBA from Harvard.